In an award-winning campaign for Suntory Whisky, creative agency TBWA\Hakuhodo used a CNC milling machine to create the coolest ice cubes we’ve ever seen.
The campaign, entitled 3D on the Rocks, used a CNC (computer numerical control) milling machine or router, to carve and whittle ice cubes into the amazing sculptures seen below.
To prevent the cubes from melting, the CNC router was kept chilled to a temperature of -7 degrees Celsius (about 19 Fahrenheit), and each cube took between 1-6 hours to complete. For more information you can visit the official microsite at 3drocks.jp. To learn more about Suntory’s award-winning whisky click here.
[Sources: AdWeek, CNET, TBWA\Hakuhodo]
01.
Created by TBWA\Hakuhodo for Suntory Whisky
02.
Created by TBWA\Hakuhodo for Suntory Whisky
03.
Created by TBWA\Hakuhodo for Suntory Whisky
04.
Created by TBWA\Hakuhodo for Suntory Whisky
05.
Created by TBWA\Hakuhodo for Suntory Whisky
06.
Created by TBWA\Hakuhodo for Suntory Whisky
07.
Created by TBWA\Hakuhodo for Suntory Whisky
08.
Created by TBWA\Hakuhodo for Suntory Whisky
09.
Created by TBWA\Hakuhodo for Suntory Whisky
10.
Created by TBWA\Hakuhodo for Suntory Whisky
11.
Created by TBWA\Hakuhodo for Suntory Whisky
12.
Created by TBWA\Hakuhodo for Suntory Whisky
13.
Created by TBWA\Hakuhodo for Suntory Whisky
14.
Created by TBWA\Hakuhodo for Suntory Whisky
15.
Created by TBWA\Hakuhodo for Suntory Whisky
16.
Created by TBWA\Hakuhodo for Suntory Whisky
17.
Created by TBWA\Hakuhodo for Suntory Whisky
18.
Created by TBWA\Hakuhodo for Suntory Whisky
19.
Created by TBWA\Hakuhodo for Suntory Whisky
20.
Created by TBWA\Hakuhodo for Suntory Whisky
21.
Created by TBWA\Hakuhodo for Suntory Whisky
22.
Created by TBWA\Hakuhodo for Suntory Whisky
23.
Created by TBWA\Hakuhodo for Suntory Whisky
24.
Created by TBWA\Hakuhodo for Suntory Whisky
Suntory Whisky: 3D on the Rocks
Like what you’re reading? Subscribe to our top stories.
Discussion about this post